Main content starts here

Baby + Kids Health

From our family to yours, the NOW® Baby & NOW®Kids lines of quality supplements, clean hygiene and gentle body care products are all formulated with the cleanest, functional ingredients – without harsh or irritating chemicals – to care for the little loves in your life.

NOW baby Products Gentle Shampoo & Wash Calming Lavender. Soothing Baby Oil and Nourishing Lotion Calming Lavender

Gentle Body Care for Babies

The NOW® Baby line of clean hygiene and gentle body care products are all formulated with the cleanest, functional ingredients – without harsh or irritating chemicals – to care for the little loves in your life. These baby-tested, parent-approved essentials are cruelty free, gluten free, and exhaustively tested for quality.

Winner Best for Babies: Best Shampoo & Body Wash - Parents Best Skin Care for Kids Awards 2023

NOW Kids Products: Berry Dophilus, Kid Cal, Xyli-White, DHA Fish Oil and Liquid Echinacea.

Quality Supplements and Oral Care for Children

From our family to yours, the NOW® Kids line of quality supplements and toothpastes are all formulated with tasty ingredients in effective yet safe potencies. Unlike many gummies for children on the market, NOW® Kids vitamins and supplements are all low sugar or use tooth-friendly alternative sweeteners (never artificial colors!). Every product is exhaustively tested for quality to care for the little loves in your life. Kid tested, parent approved.

NOW® Baby Products

NOW® Kids Products

children lying on the ground stacked on top of one another.

Why DHA for kids?

Chewable DHA is a tasty, fruity supplement in fun, fish-shaped softgels with the important fatty acids DHA and EPA.

Learn More

colorful background, boy with glasses thinking

Healthy Kids Guide

Dr. Taz Bhatia shares her top five factors that can help support healthy immune function for children.

Read Now

Breakfast hacks for kids

Registered dietitian nutritionist and mom of two Elizabeth Shaw shares her healthy hacks for boosting the nutrient content of simple breakfast options and how moms can help cover the bases by offering quality supplement support.

MORE CHILDREN’S HEALTH PRODUCTS

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.