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Quality & Safety

High-Quality Clean Ingredients

Our priority is to provide products that are as close to nature as possible, free of adulterants, minimally processed, and comprehensively tested. We use clean ingredients that are non-GMO and organic, whenever possible, and qualify all ingredient suppliers and conduct independent inspections to make sure raw materials meet NOW’s high-quality standards.

Producing Clean, Natural Products

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Sourcing High-Quality Ingredients

We source ingredients from all around the world, based on the highest quality and best value available.

Sourcing High-Quality Ingredients

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Ingredients NOW Won’t Use

We avoid ingredients that we feel don’t support our mission of empowering people to lead healthier lives.

Ingredients NOW Won't Use

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Verified Probiotic Identity and Potency

We test incoming probiotics to verify their identity and potency prior to being released for production.

Verified Probiotics

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Clinical Studies: Ingredient Bioavailability Evidence

We ensure the bioavailability of our products by regularly conducting research studies.

Ingredient Bioavailability

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Beauty & Health Ingredients Glossary

We take great pride in sourcing only clean, premium ingredients for all NOW® Solutions products.

Beauty and Health Ingredients

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Our Trademarked Ingredients

We buy exclusive products/ingredients, labeling these products with registered trademark names.

Trademarked Ingredients

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Excipients: Functional Ingredients Used in Dietary Supplements

Have you ever found it difficult to read the ingredients list on a product label? Read our Excipients article to find out more about those hard-to-read ingredients.

Excipients Article