Press Room

NOW^® Liquid Melatonin included in the best melatonin of 2025, tested and reviewed by a dietitian.

NOW^® Sports Beta-Alanine Powder is featured in the best supplements for muscle growth.*

NOW^® Real Food Organic Monk Fruit with Erythritol Powder featured as wellness staple for the perfect swap for sugar in any baking recipe.

NOW^® Iron Liquid included in the 8 best iron supplements for pregnancy, thanks to RD and NOW friend Lauren Manaker.

NOW^® Extra Strength Biotin 10 mg featured in the best biotin supplements for stronger hair and nails, thanks to NOW media friend Kristine Thomason.*

Thanks to NOW media friend April Benshosan and RD Lauren Manaker, NOW^® Extra Strength Biotin featured among the 6 best biotin supplements for hair support in 2024.

NOW^® Clam & Focus and NOW^® True Calm^™ featured among the 13 supplements to beat t

NOW^® Sports Effervescent Effer-Hydrate received best electrolyte supplement for everyday use, thanks to NOW Wellness Partner and Sports Dietitian Kelly Jones.

Top dermatologist Dr. Dendy Engelman recommends NOW^® Soothing Rose Facial Cleansing Oil for the changing season.

NOW^® Essential Oils Peaceful Sleep was the best essential oil for sleep support for 2025.

NOW^® Solutions Sweet Almond Oil was a top pick of the best almond oil skincare products to shop.

NOW^® Chromium Picolinate was a top pick for expert-backed chromium supplements to try, thanks to NOW friend and journalist Andi Breitowich.

NOW^® Iron Complex featured among the 6 best iron supplements for women, thanks to NOW RD friend Maggie Moon.

NOW expert and top dermatologist Dr. Dendy Engelman recommends NOW^® Solutions Bakuchiol Skin Renewal Serum as a natural alternative to retinol for best anti-aging serums.

NOW^® Magnesium Citrate featured as a must-have product when flying.

NOW Wellness Partner friend Celeste Thomas uses NOW Real Food^® Organic Monk Fruit Liquid in her morning matcha recipe.