NOW’s Give a Tea™ Food Bank Donations Pass a Million Dollars

NOW^®, the largest independent and family-owned manufacturer of natural products in the U.S. health food store channel, has a long history of philanthropic endeavors. One of the company’s newest programs, Give a Tea^TM, a unique partnership between NOW, retailers, and consumers,  recently hit a major milestone of over one million US dollars in contributions.

In 2022, NOW gave its popular tea line a makeover, with giving back to the community through food bank donations built into the brand’s core philosophy. For every two boxes of Give a Tea^TM purchased by retailers, one box of tea is donated to the Chicago area’s largest food bank.  With the growth of the Give a Tea program and the support of retailers and consumers who purchased the tea across the country, NOW has donated over $1.1 million in cash and products to the Chicago Food Depository.

“When we became aware that food pantries urgently needed quality, healthy beverages, NOW developed this program to help fill the void,” said Dave Rosenberg, Food Category Manager. “In October of 2022, we made our first donation to the Chicago Food Depository of 27,642 cartons of tea, representing the number of teas purchased during the first quarter of the program. The program has expanded to include 20 high quality, functional teas in the lineup. With the enthusiastic support of retailers and consumers, we have collectively made a difference.”