Save 20% Off Children's Health!
![young girl reaching for NOW kids Kid Vits, DHA Fish Oil, Liquid Echinacea, Berry Dophilus, and Kid Cal's](/sites/default/files/styles/masthead_64/public/2024-08/Childrens%20Health%20Sale%2002HP%20Hero.jpg?itok=hnhxx8cJ)
19,000 is a lot
![19,000 mushrooms is a lot. it's also how many Quality Tests we do every month.](/sites/default/files/styles/masthead_64/public/2024-07/19000-HP-Hero-August-2024-Mushrooms.jpg?itok=RfFp7rA4)
Backed By Science, Trusted by The Brooks Beasts
![Congrats To Josh Kerr on his 1500M Silver Medal Finish in Paris!](/sites/default/files/styles/masthead_64/public/2024-08/Brooks-HP-Hero-Josh-Kerr-Silver-Metal.jpg?itok=5Z8d02nC)
SHOP BY CATEGORY
Our Story
As a family-owned company since 1968 - NOW produces high-quality natural products at prices that everyone loves. We are respected leaders in the natural products industry, with a mission to provide value in products and services that empower people to lead healthier lives.
![Supplements, Vegetables, hand, lemon, water, glass](/sites/default/files/2021-11/OurStory_Homepage.jpg)
Deep Discounts
36 Gummy Chews
![Spike Lavender Oil - 1 fl. oz. Bottle Front](/sites/default/files/2022-07/7463_mainimage.png)
Spike Lavender Oil
1 fl. oz.
60 Veg Capsules
90 Chewables/Lozenges
90 Chewables
12 oz.
12 oz.
Layered Strawberry Shortcake With Vegan Whipped Crème
Indulge in the joy of vegan baking with homemade biscuits layered with fresh strawberries and vegan whipped cream, offering a no sugar added treat that's dairy-free, egg-free, and utterly delicious.
![strawberry shortcake on a white plate](/sites/default/files/styles/xxl_container_66/public/2024-07/Layered-Strawberry-Shortcake-Feature.jpg?itok=DdPqlqdD)
Buyers Beware
NOW tests various supplement brands sold on Amazon and finds many fail for potency and other quality issues.
![medium Skinned male presenting person wearing white lab-coat, blue gloves, and protective eyewear working in a laboratory](/sites/default/files/styles/xxl_container_33/public/2023-02/AmazonTestingHP_Feature.jpg?itok=XtkbG2Nx)
Unlocking Cognitive Health*
Understand the role of high-quality brain health supplements and get a list of some of our favorites.*
![medium skinned female presenting person at the beach](/sites/default/files/styles/xxl_container_33/public/2024-07/Unlocking-Cognitive-Health-HP-Feature.jpg?itok=wlWt0i6I)
Kimmi Williams, Josh Kerr, & Tori Franklin
Congrats to our #NOWAmbassadors Headed to Paris. Help us cheer them on!
![Kimmi Williams, Josh Kerr and Tori Franklin](/sites/default/files/styles/xxl_container_66/public/2024-07/Sport-Feature-3up-July.jpg?itok=oDZlgMWS)
Children's Health
120 Chewables/Lozenges
60 Chewables
8 fl. oz.
![Kid Cal - 100 Chewables Bottle Front](/sites/default/files/2024-06/1233_v14.png)
Kid Cal™ Chewables
100 Chewables
60 Chewables/Lozenges
2 fl. oz.
100 Chewable Tablets
16 fl. oz.
*This statement has not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.