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FLOWERS†31,000 Monthly Quality Tests
There is a fine line between passion and obsession.
And by conducting 31,000 quality tests each month we’ve happily crossed it! At NOW, we have 150+ scientists that are trained on the most cutting-edge analytical instruments to test for everything from pesticides to potency. We want to ensure that what’s on the label is in the bottle and that you get the highest quality supplements available at the best price possible.
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Meet Our Obsessed Scientists
Pesticides Testing
We go beyond regulations. While most brands stop at the basics, our labs test for pesticides and steroids, even rejecting certified organic ingredients that don’t meet our ultra-strict standards.
Adulterant & Heavy Metals Testing
Our ICP-MS technology performs 11,000+ heavy metal and mineral tests yearly, screening for minerals like calcium and magnesium, and rigorously monitoring toxic heavy metals like lead, arsenic, cadmium, and mercury.
Microbial & Allergen Contaminants Testing
With 160,000+ microbiological tests annually (that’s 600+ daily!), we leverage cutting-edge tech like the Soleris Next Generation System and RiboPrinter® to ensure purity, potency, and safety in every product.
Potency Testing
Our labs house 23 HPLC instruments, conducting 40+ potency and purity tests daily. From verifying active ingredients to pioneering industry-leading methods, we set the gold standard for supplement testing.
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Our Story
As a family-owned company since 1968 - NOW produces high-quality natural products at prices that everyone loves. We are respected leaders in the natural products industry, with a mission to provide value in products and services that empower people to lead healthier lives.
Find NOW Near You
You’ll find many of NOW’s 1400 products at local health food stores, and we encourage you to shop locally first.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.