About NOW
A Company of Firsts
From day one, NOW was created to empower healthy living. We are a legacy, family-owned brand, a founding supporter of Vitamin Angels, and absolutely relentless about making the natural products and supplement industry better.
Our mission is to provide value in products and services that empower people to lead healthier lives.
Quality First
As a leading natural products company for 50 plus years, our dedication to superior quality has always involved sustainable sourcing, transparency at all levels, and exclusive testing methods that go above and beyond.
Committed To Our Communities
We support self-enabling charity organizations around the world. At NOW, health truly does equal wealth.
Committed to Certification
Seals and certifications are just one way we invest in the quality of NOW products.
Committed To The Environment
We are a family business, and families take care of their own. For us, that includes being good stewards of the planet.
Committed to our Customers
As a company run by and owned by the Richard family, our family of employees is considered our first and most important customer. Our goal is to provide a healthy way of life through unsurpassed quality and unrelenting value.
Award-Winning
At NOW empowering people to lead healthier lives is a reward in and of itself, and awards and recognition from others are affirmation that we’re fulfilling this mission. These awards are also a testament to the innovation and quality that go into every one of our products.
