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What is Phenoxyethanol?
Phenoxyethanol is a common preservative used in cosmetics and personal care products to keep them fresh and free from harmful bacteria, mold, and yeast. It is a clear, odorless liquid that is naturally found in green tea but is typically created in a lab for use in skincare. Without preservatives like phenoxyethanol, beauty products could spoil or become unsafe to use over time.
Why Do We Use It?
At NOW® Solutions, we prioritize both product safety and effectiveness. Phenoxyethanol helps maintain the integrity of our beauty formulas, ensuring they stay stable and free from contamination. It is an effective alternative to harsher preservatives like parabens and works at low concentrations, making it a preferred choice for many beauty brands.
What Products Is It In?
Phenoxyethanol is commonly found in products such as moisturizers, serums, lotions, shampoos, and conditioners. At NOW® Solutions, we use it in select personal care products where preservation is essential for product safety and longevity. You can find our full list of products containing phenoxyethanol here: products containing phenoxyethanol.
Is Phenoxyethanol Safe?
Yes! Phenoxyethanol is considered safe in cosmetics when used at low concentrations. Both the U.S. FDA and the European Commission on Health and Food Safety approve its use in beauty products at levels up to 1%. Studies show that at this level, it is generally well-tolerated, even for sensitive skin. However, as with any ingredient, individuals with known allergies or sensitivities should check product labels.
The Bottom Line
Preservatives play an important role in keeping beauty products safe to use. Phenoxyethanol is a widely used, well-researched, and effective ingredient that helps maintain product freshness without the need for stronger synthetic preservatives. At NOW® Solutions, we use it thoughtfully and in minimal amounts to ensure your beauty products remain safe and effective while staying true to our natural-inspired philosophy.
