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How Does NOW Guarantee Quality Supplements?
Recent Press Releases
NOW® Partners with Top Experts to Empower People to Feel Their Best Every Day
NOW Sports Named Official Sports Nutrition Partner of the Brooks Beasts Track Club
NOW Unlocks 2024 Wellness + Supplement Priorities
NOW’s Newest Manufacturing Facility Earns LEED Certification
NOW Honored Again as a Great Place to Work
NOW Tests on Astaxanthin Purchased on Amazon.com and Walmart.com
NOW® Partners with Top Wellness Experts to Launch You’re Enough NOW Campaign
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Cosmopolitan – MARCH 2024
NOW® Solutions Sweet Almond Oil was featured as a top pick to purchase to use on hair for moisturizing and smoothing.
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PureWow – MARCH 2024
NOW® Magnesium Oxide Pure Powder featured among the best forms of magnesium, as recommended by dietitians.
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SELF – MARCH 2024
NOW Real Food® Cinnamon Honey Almonds was a winner of the 2024 SELF Pantry Awards in the best snacks category – noting it’s winning qualities of being crunchy, satisfying and slightly messy!
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TODAY - February 2024
NOW expert and top dermatologist Dr. Dendy Engelman recommends NOW® Solutions Organic Jojoba Oil as the best oil to use for dry to extremely dry skin during the winter.
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GLAMOUR - February 2024
NOW® Sports Organic Pea Protein Powder, received best simple ingredient list for protein powders, thanks to NOW’s sports dietitian friend, Roxana Ehsani.
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FORBES – January 2024
NOW® Krill Oil was a top pick of the best krill oil supplements for 2024, thanks to NOW’s longtime registered dietitian friend, Toby Amidor.
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GQ – January 2024
NOW Real Food® Organic Black Chia Seeds and NOW® Organic Psyllium Husk Powder, were featured as high-fiber recommendations for daily fiber intake, thanks to NOW Wellness Expert Kelly LeVeque.
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EAT THIS, NOT THAT! – January 2024
Give A Tea™ Organic Green Kick™ Tea was among the 11 highest quality teas on grocery shelves, thanks to NOW longtime registered dietitian friends Lauren Manaker and Liz Shaw.
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WOMEN'S HEALTH - December 2023
NOW® Ultra Omega-3 Fish Oil was ranked as the best budget-friendly fish oil supplement, thanks to NOW wellness expert and registered dietitian nutritionist, Maya Feller.
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US WEEKLY - December 2023
NOW® Solutions Organic Jojoba Oil rounds out the list of the best hair growth oils in 2024.
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VOGUE - November 2023
NOW expert and top dermatologist Dr. Dendy Engelman recommends NOW® Solutions Organic Argan Oil as the best pure argan oil to use on hair.
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POPSUGAR - November 2023
NOW Real Food,® Raw Energy Nut Mix received best overall healthy snack for diabetics, thanks to NOW’s longtime registered dietitian friend Lauren Manaker.
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MEN'S HEALTH - November 2023
In this article on understanding protein, NOW® Sports Whey Protein Isolate Creamy Chocolate was featured as the perfect protein powder alongside other brands, highlighting its Informed-Sport certification and tr
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HEALTHLINE - October 2023
NOW was featured twice among the 12 best vitamin D supplements of 2023 for its NOW® Vitamin D-3 Chewable and NOW® Vit
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GOOD HOUSEKEEPING - October 2023
NOW was featured a round-up of top magnesium supplements as vetted by nutritionists, where the NOW® Magnesium Caps made the list as best value.
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PREVENTION – September 2023
NOW® Vitamin B-12 are a top pick of the best vitamin B12 supplements, thanks to registered dietitian Keri Gans and NOW’s media friend Karla Walsh.
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MEN'S JOURNAL - September 2023
NOW® Collagen Peptides Powder was included in the best types of collagen to take for having only one ingredient thanks to NOW’s registered dietitian friend Lara Clevenger.
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POPSUGAR – August 2023
NOW® Kids BerryDophilus is featured among the top eight probiotics for kids, as recommended by dietitians.
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Sylecaster – July 2023
Peloton Instructor (and previous NOW partner) Emma Lovewell says she reached for NOW® Solutions Rosewater Rejuvenating Mist to freshen up post-workout.
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Delish – July 2023
NOW® Sports Effer-Hydrate Tablets are ranked the Best Overall out of the top five hydration packs you can buy.
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Eat This, Not That – July 2023
NOW® Astaxanthin AND NOW® Sports Creatine are featured as two of the 10 Best Supplements to Take After 40.
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TODAY.com – June 2023
Actress Drew Barrymore continues to share her love of NOW® Solutions Vitamin E Oil as her favorite moisturizer.
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VeryWell Fit – June 2023
NOW® Sports Beet Root Powder is called out as the Best Overall Red Powder of 2023.
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Healthline – June 2023
Living NOW® Organic Quinoa Pasta is highlighted as a best alternative to conventional wheat pasta.
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Mindbodygreen – May 2023
NOW® Solutions Avocado Oil is highlighted as a best avocado oil for the skin.
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Good Housekeeping- May 2023
NOW Give a Tea® Organic Matcha is ranked as a top 10 Matcha Powder of 2023.
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Healthline – April 2023
In an honest, earned company review, NOW was heralded as a leader in the supplement industry, who prioritizes quality, sustainability, and transparency.
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Well + Good – April 2023
Dietitian Frances Largeman-Roth recreates the trending “Sleep Girl Mocktail” using NOW’s Magnesium Inositol Powder.
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Women’s Health – April 2023
NOW® Prenatal with DHA is recommended among the Best 13 Prenatal Vitamins of 2023.
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TODAY – March 2023
NOW Expert and Board-Certified Dermatologist Dr. Dendy Engelman features NOW® Solutions Organic Argan Oil as a top beauty trend/product around the globe.
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Health – March 2023
NOW® Multi Collagen Powder was ranked among the Best 10 Tested and Researched Collagen Supplements, According to Dietitians.
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Prevention – March 2023
NOW® Ceramic Diffuser and Essential Oils were recognized as winners of Prevention’s 2023 Sleep Awards.
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Cosmopolitan – February 2023
NOW Real Food® Salted Caramel Almonds are featured as a must-have road trip snack.
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VeryWell Mind – February 2023
NOW Give a Tea™ Organic Chamomile is highlighted among the Best 9 Teas for Relaxing in 2023.
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SELF- January 2023
NOW® Sports Pea Protein is ranked among the 9 Best Protein Powders, according to dietitians.
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Forbes Health – January 2023
Forbes Health featured NOW® Magnesium Citrate as a Top Magnesium Supplement for 2023.
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Good Housekeeping – November 2022
NOW was featured as The Best Online Health Food Store for Supplements, citing NOW’s leading quality standards, affordable options and deep product portfolio.
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Gear Patrol – November 2022
This leading men’s lifestyle platform recognized NOW® Sports Pea Protein as the Best Pea Protein Powder in their top protein powder roundup.
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Men’s Health Magazine – November 2022
NOW® Sports Micellar Casein was ranked among the 12 Best Supplements for Men looking ahead to 2023.
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Women’s Health Magazine – November 2022
NOW Real Food® Dragon Fruit Chips and Cacao Nibs were both recognized among the 102 best healthy snacks for weight loss, according to nutritionists.
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Elle – October 2022
NOW® Solutions Organic Jojoba Oil was named among the top 17 face oils for dry and flaky skin.
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Prevention – October 2022
NOW’s Ceramic Diffuser and Essential Oils were recognized as “Best Aromatherapy Items” in Prevention.com’s 2022 Health at Home Awards.
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Good Housekeeping – October 2022
NOW Real Food® Organic Virgin Coconut Oil was featured as the best unrefined coconut oil in this “best of” roundup.
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Bustle - September 2022
NOW Wellness Expert DJ Blatner recommends NOW Bacopa Extract as a “Best Supplements for Memory & Cognition.”
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VeryWell Health – September 2022
NOW’s Methyl B-12 Supplement was featured as one of the 7 Best B12 Supplements of 2022, thanks to our longtime dietitian friend Amy Gorin.
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Forbes - August 2022
Friend of NOW and dietitian Toby Amidor recommends NOW’s Magnesium Citrate as a best magnesium supplement of 2022.
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Livestrong.com - August 2022
NOW® Sports Soy Protein Isolate and Egg White Protein are included among the top 15 protein powders for every health goal.
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Food Network’s Healthy Eats - August 2022
Sports dietitian and NOW partner Dana White includes NOW’s Multi Collagen Protein among the four best collagen powders on the market.
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Clean Eating - July 2022
NOW partner and sports dietitian Kelly Jones recommends NOW® Sports Effer-Hydrate as a good choice for hydration during exercise.
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Runner’s World - June 2022
Friend of NOW and sportsdietitian Jenna Braddock recommends NOW® Sports Whey Protein Isolate and Organic Pea Protein among the best protein powders for nutritional and performance needs.
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The Spun by Sports Illustrated - june 2022
Cincinnati Bengals Tight End Drew Sample spoke with Sports Illustrated verticals about the Bengals pre-season strategy and how he’s fueling his performance with NOW.
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Prevention – June 2022
Registered Dietitian and friend of NOW Heather Mangieri recommends NOW’s Organic Psyllium Husk Powder as a top six fiber supplement, because it’s versatile, natural and has great reviews on Amazon.
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NewBeauty - May 2022
Peloton Instructor Emma Lovewell says she relies on NOW® Solutions Vitamin C & Ferulic Acid Serum as part of her active skincare routine.
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Prevention – May 2022
In this article on vitamin D’s health benefits, NOW’s vitamin D-3 5,000 IU is recommended as a trusted brand.
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Well & Good – May 2022
NOW Wellness Expert and functional medicine practitioner Dr. Will Cole recommends NOW’s Liquid Ashwagandha as a quality supplement that’s highly bioavailable.
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MIC – April 2022
Friend of NOW and dietitian Dr. Wendy Bazilian recommends NOW’s Liquid Multi as a top three multivitamin, specifically for its high-quality ingredients and third party certifications.
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NPR Marketplace – April/June 2022
Marketplace, the #1 business radio show in the country, syndicated a story from its northern Nevada NPR affiliate that talks about how the pandemic gave the supplement industry a boost and puts NOW front and center as a trusted brand.
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The Beet – March 2022
This plant-based lifestyle platform recommends NOW as a trusted supplement company for vegan products.
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Oprah Daily – March 2022
NOW Wellness Expert and Dermatologist Dr. Dendy Engelman recommends NOW® Solutions Bakuchiol Skin Renewal Serum as a top neck cream for firmer skin.
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Eat This, Not That! – February 2022
NOW® Sports Grass-Fed Whey Protein tops the list of Registered Dietician Julie Upton’s recommendations for the best protein powders to build stronger muscles.
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Spy – February 2022
This article focuses on the best probiotic foods and supplements to help with gut health including NOW® Supplements Probiotic-10.
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The Strategist – January 2022
Professional Runner Nia Akins shares how she uses Now Sports Nutrition Whey Protein Isolate as part of her running routine as part of the popular “on the run” column.
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The TODAY Show – January 2022
NOW® Wellness Expert and Dermatologist, Dr. Dendy Engelman, shared her winter skin solutions for every age, and she kicked it off with NOW® Solutions Bakuchiol Skin Renewal Serum. She speaks to the product as a gentle alternative to retinol, and mentions it’s very affordable.
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Men’s Health – January 2022
Both NOW® Sports Whey Protein Isolate Protein Powder and Micellar Casein Protein Powder in this article on muscle-building supplements.