Rise and Run NOW
NOW® teamed up with New York Times bestselling authors Shalane Flanagan & Elyse Kopecky to make the mornings count with the launch of their highly anticipated third book.
Shalane Flanagan & Elyse Kopecky
Flanagan, an elite track coach, Olympian and 2017 NYC Marathon champion, and Kopecky, nutrition coach and avid runner, created “Rise & Run: Recipe, Rituals & Runs to Fuel Your Day” (October 2021) as a combined cookbook and training manual to empower people to start their day strong with sustainable training habits and wholesome recipes. This is the third installment of their popular “Run Fast” book series, and the first time they’ve worked with sponsors, like NOW! Click here to order the book and see how NOW is a staple in a variety of recipes!
Why The Authors Choose NOW
NOW® is a go-to for natural and organic whole food ingredients and supplements that are affordable and top quality. And of course, offers staple ingredients for their signature Superhero Muffins!
From the Book: Everything Bagel Superhero Muffin and Seasoning Mix
Here’s one of many takes on the authors’ signature muffins you’ll find in the book, for a crave-worthy balanced breakfast at the ready.
NOW's partnership helped ensure every recipe in the Rise & Run cookbook could be tested repeatedly by our team until perfected. We feel so grateful to have the ongoing support from such an amazing family-owned company.