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About NOW

Charitable Contributions

A friend in need…

NOW has enjoyed many good years, but we’ve also seen plenty of lean years, and it’s these times that help us remain grounded and focused on what really matters – helping others. At NOW we’re committed to sharing our blessings and good fortune with others. To this end we give generously based on the needs we see around us, as well as specific, ongoing causes. We give to charities in a direct and efficient manner, and we actively seek charities that are “self-enabling”, or those charities that encourage their recipients and teach them the skills they need to take care of themselves going forward. These are just a few of the charities we give to:

Three small dark-skinned children stand on a dirt road with buildings and other dark-skinned children and people lining the street.

Conservation/Environmental

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We consider charity a duty of those who are fortunate in life. We believe in the creed "Do unto others as you would have done unto you." NOW® will continue to give to charitable efforts that enhance the lives of those less fortunate.

Other charitable efforts

In addition to giving to outstanding charities, NOW is happy to promote employee-sponsored charity drives, forest preserve clean-up volunteer days, volunteer home building via Habitat for Humanity, and food packaging via Feed My Starving Children. We have our own internal charity drives for things such as Christmas gifts for impoverished children, back-to-school supply drives, and disaster relief drives.

A medium-skinned, male-presenting child smiles wide and leans against a counter.