About NOW
A Company of Firsts
From day one, NOW was created to empower healthy living. We are a legacy, family-owned brand, a founding supporter of Vitamin Angels, and absolutely relentless about making the natural products and supplement industry better.
Our mission is to provide value in products and services that empower people to lead healthier lives.
![light skin male presenting person wearing a white lab coat sitting next to various testing and lab equipment](/sites/default/files/styles/xxl_container_50/public/2022-02/quality-first-1440x810.jpg?itok=uR87u90k)
Quality First
As a leading natural products company for 50 plus years, our dedication to superior quality has always involved sustainable sourcing, transparency at all levels, and exclusive testing methods that go above and beyond.
Committed To Our Communities
We support self-enabling charity organizations around the world. At NOW, health truly does equal wealth.
![two females working with a clipboard and boxes at a charity event](/sites/default/files/styles/xxl_container_33/public/2021-11/chairity-thumbnail.jpg?itok=6kqVys9L)
Committed to Certification
Seals and certifications are just one way we invest in the quality of NOW products.
![blue gloved hand putting a small brown bottle in a tray for testing](/sites/default/files/styles/xxl_container_33/public/2022-02/Committed-to-Product-Safety-1440x810.jpg?itok=UgDVfsDv)
Committed To The Environment
We are a family business, and families take care of their own. For us, that includes being good stewards of the planet.
![group of adults working together in forest to plant a tree](/sites/default/files/styles/xxl_container_33/public/2021-11/environment.jpg?itok=VLYO2AYW)
Committed to our Customers
As a company run by and owned by the Richard family, our family of employees is considered our first and most important customer. Our goal is to provide a healthy way of life through unsurpassed quality and unrelenting value.
![two factory worker men of different races smiling and holding a box o NOW products](/sites/default/files/styles/xxl_container_50/public/2021-11/factory-worker.jpg?itok=lEjywsAc)
![NOW products awards group Vitamin Retailer 2022 Vity Awards Winner Logo, Vitamin D-3, Liquid L-Carnitine, Tasteforlife Essentials Award winner 2022 logo, L-Glutamine, Salted Caramel Almonds, Delicious living 2022 Beauty & Body Award Retailer choice Silver, Blemish Clear, Hydration rescue Marula oil. beauty shortlist awards 2022 editor's choice award logo, Bakuchiol Skin Renewal](/sites/default/files/styles/xxl_container_50/public/2023-01/AWARD-WINNING-PRODUCTS_Image_Web.jpg?itok=e-IzqS1w)
Award-Winning
At NOW empowering people to lead healthier lives is a reward in and of itself, and awards and recognition from others are affirmation that we’re fulfilling this mission. These awards are also a testament to the innovation and quality that go into every one of our products.