Quality & Safety
Quality Natural Products
As a leading natural products company, our dedication to superior quality at value prices has propelled us from a local health food store to an industry leader offering the absolute best variety of high-quality supplements, essential oils, foods, and more.
THE NOW PROMISE: QUALITY, SUSTAINABILITY, AND TRANSPARENCY
What Quality Natural Products Means at NOW
Natural at NOW means products that are as close to nature as possible without harmful levels of toxic substances.
![male presenting person in a lavender field checking the plants](/sites/default/files/styles/xxl_container_33/public/2021-11/What-Quality-Natural-Products-Means-at-NOW.jpg?itok=qpIUogD-)
High-Quality Starts with Clean Ingredients
Our strict requirements for ingredient quality and comprehensive scientific processes ensure that every lot of ingredients accepted into our facilities meets our stringent specifications.
![large white sacks filled with different natural herbs](/sites/default/files/styles/xxl_container_50/public/2021-11/High-Quality-Starts-with-Clean-Ingredients.jpg?itok=vaVwfo-D)
Comprehensive Levels of Testing
Our state-of-the-art, in-house laboratories test everything from raw ingredients to finished products to ensure that what’s on the label is in the bottle or package.
![medium skin female presenting person wearing white lab coat and blue rubber gloves working on machine in lab](/sites/default/files/styles/xxl_container_50/public/2022-03/comprehensive-testing-video-thumb.jpg?itok=P2qAMnal)
Superior Manufacturing
NOW meets and exceeds the FDA's CGMPs to underscore our commitment to quality. NOW was one of the first companies to be CGMP certified by a third party.
![light skinned male presenting person working on a manufacturing machine wearing a hairnet, beard-net, and white lab coat](/sites/default/files/styles/xxl_container_66/public/2022-02/Superior-Manufactuing-1440x810.jpg?itok=p_vpPb51)
THIRD PARTY CERTIFICATIONS
OUR PROCESS FROM START TO FINISH
Echinacea Part 1: Wild Crafting | NOW Path to Product Quality
Echinacea Part 2: Roots to Raw Materials | NOW Path to Product Quality
Echinacea Part 3: Quality on the Shelf | NOW Path to Product Quality
![medium skin female presenting person wearing white lab coat and blue rubber gloves working on machine in lab](/sites/default/files/styles/xxl_container_50/public/2022-03/Award-Winning-Testing-Q%26S-1440x810.jpg?itok=yLJuAvxC)
Amazon Testing - Buyers Beware
NOW tests various supplement brands sold on Amazon and finds many fail for potency and other quality issues.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.