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Blemish Clear Gel CleanserOur Non-GMO Commitment
What are GMOs?
GMO = Genetically Modified Organisms
A substance whose DNA has been genetically engineered to provide a benefit that normally would not occur in nature, such as higher resistance to certain agricultural chemicals or additional protection from invasive pests. This is different from traditional cross-breeding in which plants reproduce naturally. While benefits to agricultural output are claimed, the long-term impact of genetically modified organisms on the environment and our bodies has not been adequately studied.
The NOW Position on GMOs
We Are Committed to Natural
This commitment is reflected in our Core Values. We believe that GMOs are not natural. We would like to see increased farming of non-GMO crops and even a ban on GMO crops for human consumption and animal feed. This would help us achieve our ultimate goal, which is for 100% of our products to contain only non-GMO ingredients.
Our Non-GMO Assurance Process
Non-GMO Icon at NOW
This Non-GMO Assurance Process Icon that you will find on our product labels and on online product pages is backed by stringent NOW Quality Standards and involves a combination of documentation and testing. For our animal-derived ingredients, processing aids and capsules, typically only the source of the animal feed cannot be verified as non-GMO. For our ingredients and processing aids derived from crops, testing and supplier confirmation are provided to assure the non-GMO status of these ingredients. We are testing our ingredients to be GMO-free when no audit trail exists for the crops or animal feed used in the process. This is an intermediate step while we work with our vendors to establish non-GMO audit trails for each ingredient. This is especially true for complex dietary supplements and personal care products containing highly purified ingredients. As an additional step in our Non-GMO Assurance Process, we work with The Non-GMO Project for verification of our products.
Verification by The Non-GMO Project
The Non-GMO Project is an independent third-party organization. Their verification process involves facility audits and documented evidence for each product.
Our Current Non-GMO Product Status
What Are We Doing to Get to Our Goal of 100%?
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100% of NOW’s food line brands are already GMO Free (free of detectable GMOs).
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It is our top priority to ensure that “Key Ingredients” in our dietary supplements are non-GMO and to eliminate GMOs from our product supply.
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A very high percentage of our supplements are already Non-GMO Assured, and this number continues to increase.
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We are actively pursuing more Non-GMO Project Verifications.
Ingredient Challenges:
Key Ingredients – Soy- and corn-derived ingredients that are highly processed and have full non-GMO documentation are often difficult to source, but they can be tested as GMO free.
Capsules – For our two-piece gelatin capsules and gelatin softgels, it’s difficult to verify the non-GMO status of the animal feed. NOW chooses to use only bovine or fish sourced gelatin for our capsules and softgels, and our vegetable capsules are Non-GMO Project Verified. Our use of vegetable capsules are Non-GMO Project Verified. Our use of veg capsules opens up a larger group of dietary supplements for possible Non-GMO Project verification.
Excipients and Processing Aids – Some may be derived from high-risk crops, which are difficult to document as non-GMO when they are highly refined. We generally avoid such inputs, some of which are used by ingredient suppliers
Animal-Derived Ingredients (except for organic certified ingredients) – It is difficult to verify whether the feed that the animals eat is non-GMO.
Yeasts and Probiotics – These organisms are typically non-GMO, but some may be produced in natural growth media containing nutrients derived from corn and soy. These nutrients can be difficult to verify as non-GMO. Our probiotic suppliers are in the process of making changes to the growth media used for these probiotics so that the media can be Non-GMO Assured.
