Whole Foods Magazine Natural Choice Award
WholeFoods Natural Choice Award honorees are selected annually by natural products retailers who choose the products that have made the greatest impact on their business for the year.
2023
2021
Runner Up – Dietary Supplements Full Line
2021
Runner Up – Essential Oils Full Line
2019
Organic Foods - NOW was recognized for all of the organic foods we offer.
2019
Runner-Up - NOW Pet Supplements
2016
Whey Protein Isolate, Unflavored Powder
NOW won WholeFoods Magazine 2016 Natural Choice Awards in the Sports Nutrition category.
2016
Runner-up - Best Full Line of Supplements
2016
Runner up - Best Hair Care products
2013
Best Full Line of Supplements - 6th straight year