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Effer-Hydrate Effervescent Mixed Berry TabletsNutraIngredients USA Award Winner
Focusing on true innovation, long-term market success and cutting-edge research, the NutraIngredients-USA Awards honor the best and brightest in ingredients, finished products, companies, people, and initiatives in the nutrition and dietary supplements industry.
2023
Eye Moisturize with MaquiBright® Veg Capsules
NOW’s Eye Moisturize with MaquiBright® was awarded Product of the Year: Botanical.
2021
Editors Award for Industry Initiative of the Year: NOW publicizing quality concerns about supplements purchased on Amazon.
It’s common industry knowledge that “no-name” supplements sold on Amazon are low quality, and lack FDA compliance while taking sales from companies invested in quality and regulatory compliance. Results of NOW’s systematic testing of select high-value products on Amazon received widespread trade media coverage, and other organizations began investigations. At the end of 2020, Amazon announced strict new requirements for supplement sellers and fine-tuned them with industry feedback. While Amazon has not stated that NOW’s exposé was the impetus, the timing suggests a correlation.
2018
CurcuFRESH™ Curcumin Veg Capsules
Best Botanical Product of the Year in the inaugural NutraIngredients-USA awards.