Press Room

NOW^® Chromium Picolinate was a top pick for expert-backed chromium supplements to try, thanks to NOW friend and journalist Andi Breitowich.

NOW^® Iron Complex featured among the 6 best iron supplements for women, thanks to NOW RD friend Maggie Moon.

NOW expert and top dermatologist Dr. Dendy Engelman recommends NOW^® Solutions Bakuchiol Skin Renewal Serum as a natural alternative to retinol for best anti-aging serums.

NOW^® Magnesium Citrate featured as a must-have product when flying.

NOW Wellness Partner friend Celeste Thomas uses NOW Real Food^® Organic Monk Fruit Liquid in her morning matcha recipe.

NOW^® Sports Organic Pea Protein featured in #NOWAmbassador Tori Franklin’s post-workout recovery protein shake on nutrition tips from 2024 Paris Olympians

NOW^® Sports Effer-Hydrate Effervescent Tablets highlighted by Brooks Beast Josh Kerr on what 2024 Olympic athletes eat to have energy. 

NOW^® Krill Oil and NOW^® Omega-3 were among the 11 best fish oil supplements, thanks to NOW Wellness Expert Maya Feller and longtime dietitian friends Amy Shapiro and Lauren Manaker.

NOW Wellness Expert Kelly LeVeque provided tips and recommendations for following a high-protein meal plan, featuring the NOW^® Sports Whey Protein Isolate Unflavored Protein Powder.

NOW^® Calcium Citrate Pure Powder received best powder form of the best calcium supplements for pregnancy, as recommended by dietitians.

NOW^® Vitamin B-12 1000 Lozenges was among the 9 best vitamin B12 supplements to help boost a low intake, as recommended by dietitians for those with difficulty swallowing capsules.

NOW^® Ultra Omega-3 Fish Oil was a top pick of the best omega-3 supplements, thanks to NOW Wellness Expert DJ Blatner and RD friend Brierley Horton.

NOW Real Food^® Tamari Almonds featured among the top 30 healthy sugar-free and low-sugar snacks.

NOW^® Solutions Grapeseed Oil featured as the best grapeseed oil among the 6 recommended moisturizing face oils.

NOW^® Sports Effer-Hydrate Effervescent Lime Lemon Tablets recommend as the best electrolyte tablet to keep the body well-hydrated, thanks to NOW dietitian friend Sarah Anzlovar.

NOW® Solutions Sweet Almond Oil was featured as a top pick to purchase to use on hair for moisturizing and smoothing.

NOW^® Magnesium Oxide Pure Powder featured among the best forms of magnesium, as recommended by dietitians.

NOW Real Food^® Cinnamon Honey Almonds was a winner of the 2024 SELF Pantry Awards in the best snacks category – noting it’s winning qualities of being crunchy, satisfying and slightly messy!

NOW expert and top dermatologist Dr. Dendy Engelman recommends NOW^® Solutions Organic Jojoba Oil as the best oil to use for dry to extremely dry skin during the winter.

NOW^® Sports Organic Pea Protein Powder, received best simple ingredient list for protein powders, thanks to NOW’s sports dietitian friend, Roxana Ehsani.

NOW^® Krill Oil was a top pick of the best krill oil supplements for 2024, thanks to NOW’s longtime registered dietitian friend, Toby Amidor.

NOW Real Food^® Organic Black Chia Seeds and NOW^® Organic Psyllium Husk Powder, were featured as high-fiber recommendations for daily fiber intake, thanks to NOW Wellness Expert Kelly LeVeque.

Give A Tea™ Organic Green Kick™ Tea was among the 11 highest quality teas on grocery shelves, thanks to NOW longtime registered dietitian friends Lauren Manaker and Liz Shaw.

NOW^® Ultra Omega-3 Fish Oil was ranked as the best budget-friendly fish oil supplement, thanks to NOW wellness expert and registered dietitian nutritionist, Maya Feller.

NOW^® Solutions Organic Jojoba Oil rounds out the list of the best hair growth oils in 2024.

NOW expert and top dermatologist Dr. Dendy Engelman recommends NOW^® Solutions Organic Argan Oil as the best pure argan oil to use on hair.

NOW Real Food,^® Raw Energy Nut Mix received best overall healthy snack for diabetics, thanks to NOW’s longtime registered dietitian friend Lauren Manaker.

In this article on understanding protein, NOW^® Sports Whey Protein Isolate Creamy Chocolate was featured as the perfect protein powder alongside other brands, highlighting its Informed-Sport certification and tr

NOW was featured twice among the 12 best vitamin D supplements of 2023 for its NOW^® Vitamin D-3 Chewable and NOW^® Vit

NOW was featured a round-up of top magnesium supplements as vetted by nutritionists, where the NOW^® Magnesium Caps made the list as best value.

NOW^® Vitamin B-12 are a top pick of the best vitamin B12 supplements, thanks to registered dietitian Keri Gans and NOW’s media friend Karla Walsh.

NOW^® Collagen Peptides Powder was included in the best types of collagen to take for having only one ingredient thanks to NOW’s registered dietitian friend Lara Clevenger.

NOW^® Kids BerryDophilus is featured among the top eight probiotics for kids, as recommended by dietitians.

Peloton Instructor (and previous NOW partner) Emma Lovewell says she reached for NOW^® Solutions Rosewater Rejuvenating Mist to freshen up post-workout.

NOW^® Sports Effer-Hydrate Tablets are ranked the Best Overall out of the top five hydration packs you can buy.

NOW^® Astaxanthin AND NOW^® Sports Creatine are featured as two of the 10 Best Supplements to Take After 40.

Actress Drew Barrymore continues to share her love of NOW^® Solutions Vitamin E Oil as her favorite moisturizer.

NOW^® Sports Beet Root Powder is called out as the Best Overall Red Powder of 2023.

Living NOW^® Organic Quinoa Pasta is highlighted as a best alternative to conventional wheat pasta.

NOW^® Solutions Avocado Oil is highlighted as a best avocado oil for the skin.

NOW Give a Tea^® Organic Matcha is ranked as a top 10 Matcha Powder of 2023.

In an honest, earned company review, NOW was heralded as a leader in the supplement industry, who prioritizes quality, sustainability, and transparency.

Dietitian Frances Largeman-Roth recreates the trending “Sleep Girl Mocktail” using NOW’s Magnesium Inositol Powder.

NOW^® Prenatal with DHA is recommended among the Best 13 Prenatal Vitamins of 2023.

NOW Expert and Board-Certified Dermatologist Dr. Dendy Engelman features NOW^® Solutions Organic Argan Oil as a top beauty trend/product around the globe.

NOW^® Multi Collagen Powder was ranked among the Best 10 Tested and Researched Collagen Supplements, According to Dietitians.

NOW^® Ceramic Diffuser and Essential Oils were recognized as winners of Prevention’s 2023 Sleep Awards.

NOW Real Food^® Salted Caramel Almonds are featured as a must-have road trip snack.

NOW Give a Tea^™ Organic Chamomile is highlighted among the Best 9 Teas for Relaxing in 2023.

NOW^® Sports Pea Protein is ranked among the 9 Best Protein Powders, according to dietitians.

Forbes Health featured NOW^® Magnesium Citrate as a Top Magnesium Supplement for 2023.

NOW was featured as The Best Online Health Food Store for Supplements, citing NOW’s leading quality standards, affordable options and deep product portfolio.

This leading men’s lifestyle platform recognized NOW^® Sports Pea Protein as the Best Pea Protein Powder in their top protein powder roundup.

NOW^® Sports Micellar Casein was ranked among the 12 Best Supplements for Men looking ahead to 2023.

NOW Real Food^® Dragon Fruit Chips and Cacao Nibs were both recognized among the 102 best healthy snacks for weight loss, according to nutritionists.

NOW^® Solutions Organic Jojoba Oil was named among the top 17 face oils for dry and flaky skin.

NOW’s Ceramic Diffuser and Essential Oils were recognized as “Best Aromatherapy Items” in Prevention.com’s 2022 Health at Home Awards.

NOW Real Food® Organic Virgin Coconut Oil was featured as the best unrefined coconut oil in this “best of” roundup.

NOW Wellness Expert DJ Blatner recommends NOW Bacopa Extract as a “Best Supplements for Memory & Cognition.”

NOW’s Methyl B-12 Supplement was featured as one of the 7 Best B12 Supplements of 2022, thanks to our longtime dietitian friend Amy Gorin.

Friend of NOW and dietitian Toby Amidor recommends NOW’s Magnesium Citrate as a best magnesium supplement of 2022.

NOW^® Sports Soy Protein Isolate and Egg White Protein are included among the top 15 protein powders for every health goal.

Sports dietitian and NOW partner Dana White includes NOW’s Multi Collagen Protein among the four best collagen powders on the market.

NOW partner and sports dietitian Kelly Jones recommends NOW^® Sports Effer-Hydrate as a good choice for hydration during exercise.

Friend of NOW and sportsdietitian Jenna Braddock recommends NOW^® Sports Whey Protein Isolate and Organic Pea Protein among the best protein powders for nutritional and performance needs.

Cincinnati Bengals Tight End Drew Sample spoke with Sports Illustrated verticals about the Bengals pre-season strategy and how he’s fueling his performance with NOW.

Registered Dietitian and friend of NOW Heather Mangieri recommends NOW’s Organic Psyllium Husk Powder as a top six fiber supplement, because it’s versatile, natural and has great reviews on Amazon.
 

Peloton Instructor Emma Lovewell says she relies on NOW^® Solutions Vitamin C & Ferulic Acid Serum as part of her active skincare routine.

In this article on vitamin D’s health benefits, NOW’s vitamin D-3 5,000 IU is recommended as a trusted brand.

NOW Wellness Expert and functional medicine practitioner Dr. Will Cole recommends NOW’s Liquid Ashwagandha as a quality supplement that’s highly bioavailable.

Friend of NOW and dietitian Dr. Wendy Bazilian recommends NOW’s Liquid Multi as a top three multivitamin, specifically for its high-quality ingredients and third party certifications.

Marketplace, the #1 business radio show in the country, syndicated a story from its northern Nevada NPR affiliate that talks about how the pandemic gave the supplement industry a boost and puts NOW front and center as a trusted brand.

This plant-based lifestyle platform recommends NOW as a trusted supplement company for vegan products.

NOW Wellness Expert and Dermatologist Dr. Dendy Engelman recommends NOW® Solutions Bakuchiol Skin Renewal Serum as a top neck cream for firmer skin.

NOW^® Sports Grass-Fed Whey Protein tops the list of Registered Dietician Julie Upton’s recommendations for the best protein powders to build stronger muscles.

This article focuses on the best probiotic foods and supplements to help with gut health including NOW^® Supplements Probiotic-10.

Professional Runner Nia Akins shares how she uses Now Sports Nutrition Whey Protein Isolate as part of her running routine as part of the popular “on the run” column.

NOW^® Wellness Expert and Dermatologist, Dr. Dendy Engelman, shared her winter skin solutions for every age, and she kicked it off with NOW^® Solutions Bakuchiol Skin Renewal Serum. She speaks to the product as a gentle alternative to retinol, and mentions it’s very affordable.

Both NOW^® Sports Whey Protein Isolate Protein Powder and Micellar Casein Protein Powder in this article on muscle-building supplements.

NOW® Sports Whey Protein Creamy Chocolate is featured in this article about the best protein powders. It says “this amazing-tasting whey protein option available in both whey protein concentrate and isolate forms.”

NOW shows how an industry leader can expose bad products in the dietary supplement market.

NOW^® Solutions Bakuchiol Skin Renewal Serum is mentioned for being a gentle serum that improves the appearance of wrinkles and contributes to even skin tone in this article on the “best antioxidant serums for skin that glows.”

NOW Expert and Dermatologist Dr. Dendy Engelman recommends various NOW^® Essential Oils as part of a healthy hair routine

Fan of NOW products and Registered Dietitian Stephanie Eckelkamp included NOW^® Sports Micellar Casein Protein Powder as the “best value boasting 19 grams of protein at just over a dollar per ounce” in a round-up of the best protein powders for every health goal.

NOW^® Iron 18 mg Veg Capsules are included as a vegan-friendly verified by Underwriters Laboratories (UL) for safety standards in an article about taking iron supplements to avoid anemia.

NOW^® L-Cysteine with Vitamins B-6 and C is included in a roundup of 9 vitamins to help with healthier hair, skin and nails.

Decorated marathon runners and friends of NOW, Shalane Flanagan and Elyse Kopecky, share recipes from their new cookbook Rise and Run including NOW Real Food^® Organic Triple Omega Seed Mix in their Everything Bagel Superhero Muffins.

NOW^® Solutions Grapeseed Oil is mentioned in this article highlighting how Actress Megan Fox uses grapeseed oil for glowing skin.

NOW Wellness Expert Maya Feller is quoted in this article about sugar substitutes which mentions NOW^® Organic Monk Fruit Liquid Zero-Calorie Liquid Sweetener.

NOW dietitian partner Elizabeth Shaw mentions NOW^® Pumpkin Spice Monk Fruit Zero-Calorie Liquid Sweetener as a top natural sugar alternative to try this season.

Celebrity Nutritionist and NOW partner Kelly LeVeque, highlights the importance of vitamin D and magnesium including NOW^® Vitamin D.

NOW^® Sports Expert Chris Mohr, PHD, RD, mentions Now^® Elderberry & Zinc Lozenges in an article about zinc supplements.

NOW^® Chewable Vitamin D3 5,000 IU is mentioned as the “best chewable” option for adding a high-quality vitamin D supplement to your routine.

Makeup Artist Tina Turnbow is a fan of NOW^® Solutions Hyaluronic Acid Firming Serum as well as NOW^® Solutions Balance Facial Oil which she used to prep Actress Keri Russell’s flawless skin for the Emmys.

NOW^® Sports Expert Chris Mohr, PHD, RD, mentions NOW^® Supplements Cordyceps in an article about mushroom supplements.

Nutritionists and friends of NOW, Maya Feller and Kelly LeVeque, discuss sugar alternatives for kids and include Maya’s recipe featuring NOW^® BetterStevia^® Peppermint Cookie Liquid.

Dermatologist Dr. Nikki Hill recommends that people invest in "cold-pressed, heat-free, lighter-colored" castor oils including her favorite NOW^® Solutions Castor Oil for great-looking hair.

NOW’s Organic Dark Brown Sugar is included in an article about gluten-free sugars.

NOW Wellness Expert Maya Feller recommends NOW^® Sports Pea Protein Powder due to its “extremely versatile flavor” in a round-up of the best protein shakes.

Fan of NOW Foods, Cynthia Sass, MPH, RD, explains the benefits of hemp seeds and mentions NOW Real Food^® Organic Hemp Seed Hearts which are high in protein and iron, with omega-3 and omega-6 fatty acids.

NOW Wellness Expert Maya Feller gives advice on a beginner’s guide to protein powers and recommends NOW Real Food^® Organic Hemp Protein Powder, NOW^® Sports Grass-Fed Whey Protein Powder and NOW^® Sports Whey Protein Isolate.

Top dermatologist Dr. Caroline Robinson, MD, FAAD, shares her secrets for how to upgrade your summer beauty routine including using NOW^® Solutions Bakuchiol Skin Renewal Serum.

It’s no secret Drew Barrymore has been a fan of NOW^® Solutions Vitamin E Oil and featured it in the inaugural issue of her magazine DREW as an all-time favorite of her #beautyjunkieweek shares.

Manuka honey is highlighted for its skincare benefits, but dietitian Amy Gorin also speaks to its nutritional benefits and recommends NOW’s Manuka Honey to try.

NOW Wellness Expert Maya Feller features NOW^® Sports Effer-Hydrate as a great way to stay hydrated.

In this feature about the benefits of grapeseed oil, NOW Solutions Organic Grapeseed Oil is a recommended option.

NOW Expert DJ Blatner is featured for her salad pizza with lemon-flax vinaigrette dressing, that uses NOWs Flax Seed Oil.

Media dietitian Amy Gorin says NOW’s Chlorella Powder is a good food source of vitamin D.

NOW^® Sports Beta Alanine Caps are highlighted as a key supplement to support muscle growth.

NOW Wellness Expert Dr. Taz touts NOW’s Vitamins E and Vitamins C as two to take for eye health support.

This article about the benefits of liquid chlorophyll (thanks to the TikTok trend) features NOW’s Liquid Chlorophyll is a highly recommended choice from top dietitian Amy Shapiro.

NOW^® is ranked as a top online health food store for its commitment to quality and broad product portfolio.

NOW^® Sports Whey Protein and Pea Protein are included as top protein powder choices of leading fitness and nutrition experts.

Two NOW Wellness Experts, Dr. Taz and Kelsey Patel, are interviewed for their opinions on the best essential oil diffuser, and highly recommend NOW’s Ceramic Stone Diffuser.

Top dermatologist Dr. Dendy Engelman says NOW^® Solutions Organic Jojoba Oil is the “be all” beauty product, an ultra-hydrating elixir that benefits the skin, hair, scalp, and nails.

This article on the skin-supporting benefits of aloe vera highlights NOW’s Aloe Vera Soothing Gel.

NOW’s Wellness Expert Maya Feller was featured as a “tastemaker” and included our Jasmine Absolute Essential Oil as part of her daily routine.

NOW’s Probiotic-10 50 Billion Powder was featured among the best 17 probiotics to keep the gut in check.

In an exclusive interview, NOW^® family owner Dan Richard shares NOW’s vision for the NOW Arena, and more about NOW’s history and the future of the business.

NOW^® Sports Amino Complete is recommended as a best supplement for hair growth due to its complete protein profile.

Dietitians featured their favorite 32 protein powders for every health goal, and NOW^® Sports Micellar Casein and Soy Protein both made the list.

Sports dietitian and friend of NOW, Dana White, recommends NOW^® Sports Organic Pumpkin Seed Protein Powder as a top vegan protein choice.

NOW^®Cordyceps is recommended as a top mushroom supplements for runners.

Gold Medal Gymnast Aly Raisman shares how NOW^®Essential Oils are a part of her daily meditation routine, in a video about how she protects her mental health.

NOW^® Sports expert, Dr. Chris Mohr, recommends NOW^® Sports Effer-Energy as a top choice for sustaining energy for all-day movement.

Top home destination, the Spruce, recommends NOW^®Essential Oils among the best six essential oils brands, recognizing how affordable the products are and the extensive in-house quality testing.

Dietitian and friend of NOW, Maya Feller, shares her healthy habits and favorite packaged food choices, including NOW^® Sports Beet Root Powder, as a top superfood to add to smoothies.

NOW^®Buffered C-Complex is recognized among the best vitamin C supplements on the market, noting NOW’s rigorous testing protocols.

Leading dietitian Maya Feller ranked NOW as one of the top nine vitamin brands, citing NOW’s long and trusted history in the industry, use of high-quality, clean ingredients, extensive testing and third-party certifications.

After a preview of NOW’s partnership with Gold Medal Gymnast, Aly Raisman, mbg profiled Aly’s mindful nutrition routine and shared the various foods and supplements she takes, from Hemp Hearts to Nutritional Yeast Flakes to Magnesium.

Friend of NOW, Dr. Wendy Bazilian, recommends NOW^®Eve as a best multi for women.

NOW^® Solutions Sweet Almond Oil is featured as the best sweet almond oil for natural hair.

Have low-porosity hair? Vogue recommends adding NOW^® Solutions Lanolin Oil to your haircare routine as an oil that offers “loads of moisture.”

NOW^®Magnesium Transporters and NAC were listed among the 10 best expert-recommended supplements to take during the pandemic.

NOW^® Vitamin D3 10,000 IU and D3 5,000 IU Chewable are featured as two of the best vitamin D supplements of 2020.

NOW^® Sports Organic Pea Protein is recommended as a Top 5 Pea Protein, made from only 1 ingredient, non-GMO peas.

NOW^® Sports Pea Protein Powder is featured among the best 15 vegan protein powders.

YouTube star and model, Hannah Stocking, shares her skincare secrets, and NOW^® Solutions Grapeseed Oil is on the list!

Watch actress Dove Cameron’s evening skincare routine, which includes NOW^®Rose Absolute Oil.

NOW wellness partner, Dr. Chris Mohr, recommends NOW Real Food Pumpkin Seeds as a high-protein pantry staple.

NOW’s Melatonin 5 mg was touted as a quality sleep supplement people can trust.

NOW^® Solutions Sweet Almond Oil was among the top 11 medicine cabinet products their beauty editors constantly restock.

Friend of NOW and dietitian, Maya Feller, highlighted Living Now Millet as part of her top 2020 Nutrition Trends New Year’s segment.

An article about silica as the latest up-and-coming hair vitamin features NOW’s Silica Complex as one to try.

NOW Wellness Partner, Kelly LeVeque, shared two of her favorite low-sugar breakfast recipes for a healthier New Year, and included NOW Sports Organic Pea Protein as her vegan protein of choice.

InStyle called NOW^® Solutions Sweet Almond an “unexpected savior” for skin and hair after more than 5,000 positive reviews on Amazon.

NOW is profiled in this Chicago Tribune article about Top Workplaces.

NOW^® Sports Creatine Monohydrate was featured as one of the most trusted creatine sources, according to friend of NOW and dietitian, Elizabeth Ward.

NOW Real Food Organic Virgin Olive Oil was highlighted among the top 10 coconut oils to cook with.

These DIY Reusable Cleaning Wipes call for NOW Lavender and Lemongrass Essential Oils.

“Moms in Cars” co-host and celeb Mom, Christine Lakin, shares two of her favorite skincare items that all Moms should try – NOW Solutions Arnica Warming Massage Oil and Nourish Facial Oil.

NOW Sports Pea Protein is listed among the top five best protein powders available.

After celebrity Drew Barrymore shared her love for NOW^® Solutions Vitamin E Oil on her #BeautyJunkieWeek series, US Weekly was among many outlets to share this beauty news.

NOW Wellness partner, Kelly LeVeque, taught Rachael how to outsmart your hunger hormones, and featured NOW’s Acacia Fiber Powder on set. The segment aired July 23, 2019.

NOW Sports protein powders dominated in this article about the best vegan proteins, with our pea protein, soy protein isolate and Sprouted Brown Rice Protein all featured!

NOW^® Prebiotic Bifido Boost Powder was named a favorite gut health supplements by the editors.

NOW^® Solutions Real Bamboo Essential Oil Diffuser was highlighted among the top six diffusers under $50 the editors love.

Top NFL Wide Receiver, DeAndre Hopkins, shares the top 10 essential items he can’t live without, including NOW^® Solutions Grapeseed Oil for his hair.

Celebrity dermatologist, Dr. Whitney Bowe, recommended NOW® Solutions Cocoa Butter as one of her top four must-have skincare products. The segment aired May 3, 2019.

In a feature article all about protein, Men’s Health recommended NOW^® Sports Whey Protein Isolate as their top pick. The article originally ran in the April print issue.

Good Morning America/ABC News Digital posted Kelly’s plant-based Chocolate Avocado Mousse recipe, an exclusive preview to what’s in her forthcoming book “Body Love Every Day,” and linked to NOW’s site for more Kelly inspiration.

NOW’s wellness partner, Dawn Jackson Blatner, shared DIY beauty recipes for Spring in a Facebook Live for NBC News/NBC Better, which were also shared online.

Digital wellness magazine, Purist, listed NOW among their top 13 sustainable companies, citing the NOWledge online database as “an enjoyable continuing-ed course in wellness empowerment.”

Top foodie platform ranked NOW’s Organic Rolled Oats the “BEST old-fashioned oats you can buy at the store!”

Livestrong recommended NOW^® Solutions Jojoba Oil and Evening Primrose Oil among the best beauty oils that will “make your skin so happy.”

Leading beauty magazine featured NOW^® Solutions Apricot Kernel Oil as a favorite of top beauty influencer @SundayForeverNYC.

NOW’s Nutrition Education Manager, Neil Levin, was quoted as a leading resource when it comes to taking supplements safely within the diet. Syndicated to 25 other newspapers.

The source for all things organic, Organic Authority listed NOW among the “Top 5 Herbal and Superfood Supplements That Actually Work,” and cited our long-standing history and quality commitment as key factors.

Business Insider ranked NOW^® ADAM™ Superior Multi as THE best overall multivitamin for men.