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Our Story
As a family-owned company since 1968 - NOW produces high-quality natural products at prices that everyone loves. We are respected leaders in the natural products industry, with a mission to provide value in products and services that empower people to lead healthier lives.
Deep Discounts
Spike Lavender Oil
1 fl. oz.
90 Veg Capsules
60 Veg Capsules
90 Chewables/Lozenges
90 Chewables
90 Veg Capsules
12 oz.
12 oz.
The NOW Difference
From field to finished product, we prioritize quality at every step. Learn more about NOW quality natural products and what makes us different.
Chai and Manuka Honey Overnight Oats
Begin your day with the unique fusion of flavors featured in these easy and nutritious chia overnight oats.
Buyers Beware
NOW tests various supplement brands sold on Amazon and finds many fail for potency and other quality issues.
Why L-Theanine?
L-Theanine is an amino acid that is uniquely calming while helping you maintain alertness at the same time!*
Kimmi Williams, Josh Kerr, & Tori Franklin
Congrats to our #NOWAmbassadors Headed to Paris. Help us cheer them on!
Bone & Joint Support
120 Capsules
60 Tablets
60 Veg Capsules
100 Capsules
60 Veg Capsules
120 Softgels
60 Veg Capsules
10 Jellies
90 Veg Capsules
60 Capsules
100 Veg Capsules
120 Capsules
*This statement has not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.