Nutrition Business Journal Industry Award
At the top of the year Nutrition Business Journal, in conjunction with New Hope Network, award companies that are critical to industry success.
NBJ Award: Efforts on Behalf of Industry
NOW Health Group, a quality stalwart and industry leader for more than a half-century tested popular supplements sold on Amazon, proved they were bogus and made its findings public.
These efforts very likely played a part in forcing Amazon’s hand to move the needle on quality. In early December 2020, the e-tailer unveiled sweeping new requirements for its supplement vendors, marking its first real attempt at being a gatekeeper for quality.
Under the new rules, sellers must back each supplement with a certificate of analysis from an ISO/IEC 17025-accredited lab, detailed product images and a manufacturer’s guarantee that it abided by 21 CFR Part 111. These requirements may not be perfect, but they are pivotal and should help level the playing field for honest industry players and help keep consumers from being duped.