Environmental Sustainability
At NOW®, we are a family business, and families take care of their own. For us, that includes being good stewards of the planet we were given and making as minimal an impact on the environment as possible.
The new PCR supplement bottles transition for any existing white-bottle supplements is almost complete, as we start to also transition Beauty & Health, NOW® Pets and NOW® Sports line packaging as well.
Moving to 100% PCR Bottles
In taking more positive steps on our journey to reduce our environmental impact, NOW has been transitioning packaging to 100% post-consumer recycled (PCR) resin. PCR allows us to re-use recycled packaging materials and lighten our footprint on the earth.
55,000 Trees to Celebrate 55th Anniversary
In honor of NOW's 55th anniversary in 2023, we partnered with onetreeplanted.org to plant 55,000 trees. Just another positive step in our sustainability journey!
Committed to Sustainable Sourcing
First and foremost, sustainability begins at NOW with the responsible sourcing of our ingredients. For example:
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We researched our palm oil suppliers and verified that they use only palm oil derived from cultivations that are over 20 years old.
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Our Cocoa Lovers™ product line is USDA Certified Organic, non-GMO, and sustainably sourced from fair trade certified suppliers.
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Our krill oil is sourced from well-managed fisheries, does not have a significantly negative impact on the ocean’s ecosystem, and is Friend of the Sea certified.
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Our xylitol is produced from non-GMO corn cobs which would otherwise go to waste. We believe corn-sourced xylitol is more sustainable than other sources such as birch trees which involves stripping the bark and eventually killing the tree.
With more than 150 USDA Certified Organic and more than 300 Non-GMO Project Verified products and counting, NOW takes pride in offering the highest quality, inspired-by-nature products available.
Overall, NOW actively seeks out the highest quality ingredients at the most affordable prices for our customers — all while making sure there is a minimal impact on the environment.
Environmentally Friendly Packaging
When it comes to packaging our extensive line of products across all of our brands, there are a lot of elements that come into play. From ease of use for the customer and storage concerns to recyclability and shipping issues, our packaging experts have a lot on their plates.
The new PCR supplement bottles, for any existing white-bottle supplements, will be released throughout 2023. First, we are starting with our most extensive product list of supplements and then will move on to the Pets and Sports lines.
Despite our best efforts and intentions, recyclable materials are not always available for certain products. When this happens NOW partners with Terracycle®, a U.S.-based recycling company that takes non-recyclable and hard-to-recycle pre-consumer and post-consumer waste and converts it into finished goods. Currently, Terracycle accepts toothpaste tubes, food and supplement pouches, packets, and some personal care product packaging from NOW. Learn more about NOW’s partnership with TerraCycle.
Our Green Facilities
From energy efficient lighting and high-efficiency utility systems to water conservation and electric car charging stations, all of our facilities work to maximize their green efforts. Our newest manufacturing facility in Bloomingdale, Illinois and our manufacturing facility in Sparks, Nevada are US Green Building Council Silver LEED Certified. For more detailed information, view our Environmental Sustainability Infographic focused on the results of our environmental efforts at each facility.
Eco-Partnerships in our Communities
The Conservation Foundation: NOW partners with The Conservation Foundation to help promote healthy gardens and water conservation through awareness and various programs including sales of rain barrels, composters, rainwater diverters, flower boxes, plant hangers, and more.
Forest Preserve District of DuPage County: Since 1998, NOW has hosted an annual employee forest preserve cleanup day to help maintain the East Branch Forest Preserve adjacent to our Glen Ellyn Road plant in Illinois. NOW employees clean, plant native seeds, set up fish nurseries, and clear invasive plants as part of the volunteer event.
Recognition for Environmental Efforts
From time to time, our team is honored to be awarded with recognition for our green efforts around our facilities or for environmentally friendly business practices. We have listed some of these honored achievements:
NOW Honored in Nevada for Sustainability Commitment
NOW Receives Award from Forest Preserve District of DuPage County