Use coupon code RESCUE with your purchase of $60 or more for a free†
Hydration Rescue CapsulesSave 20% on Sleep & Mood Support!
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31,000 tests a month
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Backed By Science, Trusted by Athletes
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Our Story
As a family-owned company since 1968 - NOW produces high-quality natural products at prices that everyone loves. We are respected leaders in the natural products industry, with a mission to provide value in products and services that empower people to lead healthier lives.
Deep Discounts
The NOW Difference
From field to finished product, we prioritize quality at every step. Learn more about NOW quality natural products and what makes us different.
RECIPE
Nourishing Castor Oil Body Oil Blend
Customize this DIY blended body oil with your favorite essential oil for a silky-smooth feel while locking in moisture for soft, radiant skin.
AMAZON TESTING
Buyers Beware
NOW tests various supplement brands sold on Amazon and finds many fail for potency and other quality issues.
COLLAGEN SPOTLIGHT
What do YOU look for in a collagen supplement?
Most people aren't sure where to start. Learn about the three main types of collagen and how they fit your lifestyle.
AMBASSADOR
Marcus Holman
Congrats to Marcus Holman and the Boston Cannons for their back-to-back PLL Championship Series wins! See what fuels Marcus for his domination on the field.
Sleep & Mood Support
*This statement has not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.