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Our Story
As a family-owned company since 1968 - NOW produces high-quality natural products at prices that everyone loves. We are respected leaders in the natural products industry, with a mission to provide value in products and services that empower people to lead healthier lives.
Deep Discounts
36 Gummy Chews
Spike Lavender Oil
1 fl. oz.
90 Veg Capsules
60 Veg Capsules
90 Chewables/Lozenges
90 Chewables
90 Veg Capsules
12 oz.
12 oz.
The NOW Difference
From field to finished product, we prioritize quality at every step. Learn more about NOW quality natural products and what makes us different.
Layered Strawberry Shortcake With Vegan Whipped Crème
Indulge in the joy of vegan baking with homemade biscuits layered with fresh strawberries and vegan whipped cream, offering a no sugar added treat that's dairy-free, egg-free, and utterly delicious.
Buyers Beware
NOW tests various supplement brands sold on Amazon and finds many fail for potency and other quality issues.
Unlocking Cognitive Health*
Understand the role of high-quality brain health supplements and get a list of some of our favorites.*
Kimmi Williams, Josh Kerr, & Tori Franklin
Congrats to our #NOWAmbassadors Headed to Paris. Help us cheer them on!
Children's Health
120 Chewables/Lozenges
60 Chewables
8 fl. oz.
Kid Cal™ Chewables
100 Chewables
60 Chewables/Lozenges
2 fl. oz.
100 Chewable Tablets
16 fl. oz.
*This statement has not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.