25% off a $40+ order with coupon code:
FLOWERS†Use Code FLOWERS for 25% Off Your $40+ Order!
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31,000 tests a month
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Backed By Science, Trusted by Athletes
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SHOP BY CATEGORY
Our Story
As a family-owned company since 1968 - NOW produces high-quality natural products at prices that everyone loves. We are respected leaders in the natural products industry, with a mission to provide value in products and services that empower people to lead healthier lives.

Deep Discounts
RECIPE
Warm Brussels Sprout Salad
Warm Brussels Sprout Salad with Maple Dijon Dressing is a delicious and nutritious side dish that brightens any meal.

AMAZON TESTING
Buyers Beware
NOW tests various supplement brands sold on Amazon and finds many fail for potency and other quality issues.

CLINICAL STUDY
Clinically Advanced Hair, Skin & Nails
More on the clinically tested ingredient to support hair, nails, and skin health.* It is derived from natural keratin and processed to ensure high absorption in the body.

AMBASSADOR
Kim Hildreth
#NOWAmbassador Kim Hildreth is a pro beach volleyball player and health coach. See how she fuels to dominate on the court.

Pet Health
SALE

Sale Price: $22.49
Regular Price: $29.99
UC-II® Advanced Joint Mobility Chewable Tablets for Dogs & Cats
*This statement has not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.