NOW Foods | NOW Supplements | NOW Vitamins

SHOP BY CATEGORY

Supplements

beauty products, hydration rescue, bakuchicol skin renewal, vegetable glycerin

Beauty & Health

Essential Oils

NOW Sports Organic Pumpkin Seed Protein, Whey Protein Isolate and Kre-Alkalyn Creatine

Sports Nutrition

Give a Tea Tumeric Ginger tea, Organic Avocado Oil, Slender Zero sweetner

Natural Foods

Pet Products, Joint Health, Flea and Tick Spray, Immune Support, Supplements

Pet Health

Our Story

As a family-owned company since 1968 - NOW produces high-quality natural products at prices that everyone loves. We are respected leaders in the natural products industry, with a mission to provide value in products and services that empower people to lead healthier lives.

Learn More

Supplements, Vegetables, hand, lemon, water, glass

Deep Discounts

1 lb.

$49.99

100 Softgels

SALE

Soothing Baby Oil, Calming Lavender

4 fl. oz.

SALE

Effer-Hydrate Effervescent Mixed Berry - 10 Tablets/Tube Front

Effer-Hydrate Effervescent Mixed Berry Tablets

10 Effervescent Tablets

SALE

Probiotic-10™ 25 Billion Veg Capsules

30 Veg Capsule

60 Softgels

90 Veg Capsules

SALE

Probiotic-10™ 25 Billion Veg Capsules

50 Veg Capsules

SALE

G.I. Support - 90 Chewable Tablets for Dogs & Cats Bottle Front

G.I. Support Chewable Tablets for Dogs & Cats

90 Chewables/Lozenges

SALE

Omega-3, Molecularly Distilled & Enteric Coated Softgels

180 Softgels

2 oz.

SALE

Effer-Energy Effervescent Tropical Punch - 10 Tablets/Tube Front

Effer-Energy Effervescent Tropical Punch Tablets

10 Effervescent Tablets

SALE

Gentle Baby Shampoo & Wash, Calming Lavender

8 fl. oz.

The NOW Difference

From field to finished product, we prioritize quality at every step. Learn more about NOW quality natural products and what makes us different.

Learn More

Quality

Family Owned

Sustainability

Charitable Giving

RECIPE

Melissa Bug Repellant Spray

Looking for a natural bug spray recipe that’s sweet yet calming? Try this DIY recipe featuring witch hazel and Melissa Essential Oil Blend to keep those pesky bugs away!

View Recipe

Melissa NOW essential oils with melissa leaves around it

AMAZON TESTING

Buyers Beware

NOW tests various supplement brands sold on Amazon and finds many fail for potency and other quality issues.

Get Test Results

medium Skinned male presenting person wearing white lab-coat, blue gloves, and protective eyewear working in a laboratory

CLINICAL STUDY

Aquatic Beauty+™

NOW^® Solutions Aquatic Beauty+™ features Morikol^®, a marine-derived collagen tripeptide known for its low molecular weight and high bioavailability.

Learn More

AMBASSADOR

Marcus Holman

Congrats to Marcus Holman for being named an 11x Premier Lacrosse League All-Star! Always on the attack!

Meet Marcus

Immune Support

90 Chewables/Lozenges

SALE

Biotin 10 mg (10,000 mcg), Extra Strength Veg Capsules

120 Veg Capsules

90 Tablets

90 Veg Capsules

180 Softgels

SALE

Full Spectrum Mineral Caps - 240 Veg Capsules Bottle Front

Full Spectrum Mineral Caps Capsules

240 Capsules

36 Gummy Chews

2 fl. oz.

ON INSTAGRAM @NOWFOODSOFFICIAL

Pile on the pancakes! 🥞
@nycpretty has stacks on stacks, lots of fruit & fresh maple syrup to kickstart the weekend! NOW's syrup makes mornings more delicious! AD

Want to try?! You can snag 20% off your order at http://nowfoods.com with code👉🏻 NYCPretty (good all year!). 🎉

Morning plans: sip coffee & pet cats 😻 it’s the little things in life 🥰 #ad I was so happy to hear so many wanted to try out these #NOWPets products from nowfoodsofficial! ❤️ Our fur children have absolutely loved them and we love knowing they are getting the necessary nutrients they need 😻 My pet parents chime in, would your pet try out these chicken bone broth flavored vitamins?? 👇🏽#petmom #catmomlife #catsoftoday #saturdayselfie #catmoments
.
⭐️Make sure to head over to their page and use code NOWPETS20 to try it out for your fur babies and get 20% off! ⭐️

*Offer valid 02/09/22 through 11:59 PM Central Standard Time 12/31/22. Offer valid only on nowfoods.com. Prices are as shown. Some exclusions apply. Must use coupon code NOWPETS20 in the Promotion Code field at checkout. While supplies last at nowfoods.com. This offer does not apply to applicable taxes or shipping and handling. Offer cannot be used on previous purchases. NOW Health Group, Inc. has the right to end any promotion at any time.

I'm an on the go snacker and nowfoodsofficial knows just what I liiiikkke!!

Get a discount on their website using the code LIVEHAPPII

Baby got snacks 🤤😌

A few of my favorite nowfoodsofficial products this year💚

Go try them for yourself with 20% off you're entire order at nowfoods.com by using my code ALLY!! #nowambassador

Now Sports Whey Protein (creamy vanilla)
Now Sports BCAA Big 6 (natural watermelon)
Now Sports Effer-Hydrate Effervescent Mixed Berry Tablets
Now Solutions Hyaluronic Firming Serum

Stress Relief✨ In times of high stress, our nervous systems release a flood of hormones that trigger our “fight or flight” response to keep us safe. This stimulation could contribute to a myriad of uncomfortable symptoms and could compromise health. Supporting our body’s natural relaxation response is a step in the right direction to maintain ease at all times, especially now.✨
*
My choice to combat stress is consistent self-care and daily aromatherapy. nowfoodsofficial makes it easier to preserve my time and temple with the go-to Lavender Essential Oil Blend Roll-on. NOW offers proprietary essential oil blends that are Non-GMO verified, purity tested, and quality assured. From soothing and calming, to energizing and clarifying, NOW offers a variety of vegan oils to compliment your wellness needs and they’re convenient and small enough to fit in your back pocket.✨
*
Time is no longer an excuse to neglect your self-care. NOW essential oil roll-ons come pre-diluted, always ready to be applied to the back of you

There’s not a one size fit all regimen in skincare #ad . This is why I love trying and sharing new products with you guys. I fell in live with nowfoodsofficial Bakuchiol Skin Renewal Serum (a great plant-based retinol alternative) and Vitamin C + Ferulic Acid Serum (Brightens & Tightens). The best part is that they are both Vegan, Gluten-free & Cruelty Free.

If you’re looking to improve fine lines appearance, wrinkles, and an overall refinement of your skin, try the Bakuchiol Serum. If you want to brighten or even out your skin tone, then try the Vitamin C Serum. Use code STYLEWEEKENDER for 20% off at nowfoods.com through 8/15/21. #NOWWellness

*This statement has not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

^†Offer valid 8/6/25 through 11:59 PM Central Standard Time 8/25/25. Offer valid only on nowfoods.com. Prices are as shown. Some exclusions apply. Must use coupon code FRIEND in the Promotion Code field at checkout. While supplies last at nowfoods.com. This offer does not apply to applicable taxes or shipping and handling. Offer cannot be used on previous purchases. NOW Health Group, Inc. has the right to end any promotion at any time.

SHOP BY CATEGORY

Supplements

Beauty & Health

Essential Oils

Sports Nutrition

Natural Foods

Pet Health

Our Story

Deep Discounts

E-Sport Reaction, Chocolate Milkshake Flavor Powder

CoQ10 50 mg Softgels

Soothing Baby Oil, Calming Lavender

Effer-Hydrate Effervescent Mixed Berry Tablets

Probiotic-10™ 25 Billion Veg Capsules

Liquid Multi Gels Softgels

ElderMune™ Veg Capsules

Probiotic-10™ 25 Billion Veg Capsules

G.I. Support Chewable Tablets for Dogs & Cats

Omega-3, Molecularly Distilled & Enteric Coated Softgels

Baby Diaper BUTTer Paste

Effer-Energy Effervescent Tropical Punch Tablets

Gentle Baby Shampoo & Wash, Calming Lavender

Melissa Bug Repellant Spray

Buyers Beware

Aquatic Beauty+™

Marcus Holman

Immune Support

D3 + K2 Chewable Tablets

Biotin 10 mg (10,000 mcg), Extra Strength Veg Capsules

Zinc Transporters Tablets

ElderMune™ Veg Capsules

Vitamin D3 2500 IU Softgels

Full Spectrum Mineral Caps Capsules

Omega-3 Fish Oil Gummy Chews

Echinacea Liquid for Kids

Stay in the Know with NOW